iSHOULD Cosmetics.
Brief:
Create a brand identity for a bold, new cosmetics company with a difference.
iSHOULD doesn't let its consumers compromise. Customers will never need to question their purchase due to the high quality, cool style & ethical nature of the products.
iSHOULD Shop Signage Mock-Up.
Social Media Advertisement For iSHOULD Cosmetics.
Social Media Advertisement For iSHOULD Cosmetics.
Social Media Advertisement For iSHOULD Cosmetics.
iSHOULD Basics Collection Packaging Mock-Ups.
iSHOULD Basics Collection Packaging Mock-Ups.
Concept:
iSHOULD's USP is that all their packaging are branded with a positive affirmation. When used daily, these messages should start to resonate within the user, aiding to develop their better mindset into existence. The products benefit the user's outlook on life & themselves.
The Instagram adverts below shows the brands playful & uplifting nature, in an unapologetically cool style. The black & white photo montages are created using stock imagery that I have manipulated for this purpose.