2020 D&AD Submission.
The Brief:
Create a copy-led brand campaign that makes YULA the new go-to energy drink, using the assets provided by YULA.
The Concept:
Be Solar Powered.
I focused on advertising YULA as a morning energy drink to provide YULA with an interesting USP. Inspired by the sun rising in the morning, & its life cycle within the YULA products. The sun provides the all natural ingredients in YULA drinks with the energy needed to grow, that energy is then passed on to the consumer.
Poster #1
Poster #2
Poster #3
TRIBE App Concept:
By creating an app it will continue brand-consumer interaction by energising the mind of the consumer, as well as YULA providing energy in the form of an energy drink. In combination with the drink it can refresh the consumers mind & body through out the day, even at night.
The app will also be advertised on social media platforms, as well as transportation locations, to reach the desired, on-the-go, target audience.
YULA TRIBE Feed.
